Case Study 01
Insider Loyalty Program & Guest Retention
Managed guest communications across email, SMS, push, in-app messaging, rewards, tiers, birthday offers, sign-up offers, win-back messaging, and loyalty education for a large Insider audience.
Senior Brand Marketing Manager • Hospitality Marketing • CRM • Creative Direction
Hospitality marketing that connects the brand, the guest, and the team behind it.
Brand marketing leader with a background in hospitality, communications, CRM, and multi-location campaign management. Experienced leading cross-functional creative projects across restaurants, corporate dining, loyalty marketing, digital campaigns, experiential events, and operational rollouts for multiple brands and stakeholders.
Experienced managing high-volume marketing calendars, shifting priorities, and multi-stakeholder approvals across fast-paced hospitality environments while balancing creative execution with operational realities across multiple brands and locations.
Featured Case Studies
A blend of strategic planning, creative direction, CRM, multi-unit execution, and hospitality storytelling.
Case Study 02
Multi-Market Menu Rollouts
Coordinated complex menu updates across regional pricing, print production, website updates, POS, OLO, Uber Eats, internal approvals, and tavern-level execution.
Case Study 03
12 Weeks to Higher Sales
Built a manager-facing field marketing program focused on Insider confidence, check-ins, value messaging, community outreach, local partnerships, repeat visits, and daypart growth.
Case Study 04
Events, Seasonal Campaigns & Brand Storytelling
Created and supported event campaigns for Derby parties, whiskey dinners, wine dinners, Mother’s Day, Spirit Spotlight features, tenure celebrations, and community partnerships.
About
Part strategist, part storyteller, part “yes, I already fixed that.”
Atlanta, GA | Open to Charleston
I bring together journalism, public relations, hospitality, creative production, and operations-minded marketing. My work moves from big-picture campaign planning to the details that make a restaurant rollout successful: menus, landing pages, social calendars, guest emails, app messaging, manager toolkits, vendor coordination, and team communication.
- Brand marketing for Marlow’s Tavern, the Woodall, and Sterling Culinary Management
- CRM, email, push, SMS, loyalty, guest communications, and campaign planning
- Menu production, print coordination, web updates, and digital ordering alignment
- Creative direction for events, social content, collateral, landing pages, and signage
How I Work
I thrive in fast-paced environments where creativity, operations, and communication all move at the same time. I am highly organized, proactive, and execution-focused, with experience managing shifting priorities, high-volume marketing calendars, and multi-stakeholder approvals across multiple brands and locations.
Working Style
Organized, fast-moving, and ownership-driven.
I move quickly, communicate clearly, and approach projects with an ownership mentality. Whether coordinating campaign rollouts, managing creative vendors, building operational toolkits, or supporting leadership teams, I focus on keeping projects moving efficiently and making sure details do not get missed.
Core Strengths
- Cross-functional project leadership
- Creative briefing & stakeholder management
- Agency/vendor collaboration
- Multi-location campaign execution
- CRM & loyalty strategy
- Executive communication
- Timeline & rollout management
- Operational organization & systems thinking
Scope of Work
Experienced operating at the intersection of brand strategy, creative execution, operational communication, and relationship management across fast-moving hospitality environments.
CRM & loyalty marketing strategy through Paytronix
Weekly email, SMS, push, and campaign planning
Multi-market menu systems and rollout management
Creative direction for print, digital, and experiential campaigns
Vendor and agency coordination
Internal marketing communications for leadership and operations teams
Event strategy and promotional planning
Community partnership and field marketing initiatives
Creative Direction & Campaign Production
Photos from the Meet Me at Marlow’s campaign. Led creative direction and production coordination for campaign photography, including vendor selection, shoot planning, and brand alignment. These images supported seasonal campaigns, menu launches, social content, web pages, and brand storytelling.
Brand Systems & Menu Architecture
Menu systems, catering menus, event collateral, and in-tavern brand architecture across Marlow’s Tavern, the Woodall, Sterling Culinary Management, Prime 92 Fifty, Prime 772, and Tower Market. This work includes multi-location rollout coordination, version control, pricing updates, print production, and digital alignment.
Marlow’s Tavern
Derby Party Anniversary Menu
Event menu design for a Kentucky Derby-inspired 21st anniversary celebration.
Sterling Culinary Management
Happy Hour Menu
Clean, elevated happy hour layout for beverage and snack features.
Prime 92 Fifty
Tapas Night Flyer
Italian-inspired event collateral with menu highlights and reservation CTA.Prime 772
Spring/Summer Menu
Multi-section café menu layout with seasonal classics and updated items.Sterling Hospitality
Tenure Party Bar Sign
Event bar signage with custom cocktails, beer, wine, and spirits.
Tower Market
Flatbread Station Foamboard
Large-format station signage with food photography, menu copy, and location branding.
Marlow’s Tavern
El Jefe Takeover Campaign
Multi-week promotional print campaign featuring rotating menu items and themed in-tavern promotional assets.
Marlow’s Tavern
Main Menu System
Core Marlow’s Tavern menu layout supporting seasonal updates, item changes, pricing versions, print production, and digital menu alignment.
Marlow’s Tavern
Cocktail, Wine & Beer Menu
Second side of the Marlow’s menu system featuring crafted cocktails, wine, beer, zero-proof options, and beverage sections.
the Woodall
Dinner Menu
Editorial-style dinner menu layout balancing brand personality, fine dining cues, seasonal features, and detailed item hierarchy.
the Woodall
Beverage Menu
Cocktail, wine, zero-proof, and beer menu designed with a refined structure and distinct Woodall brand voice.
the Woodall
Golden Hour Menu
Bar menu collateral for weekday happy hour featuring snacks, teeny tinis, beer, wine, and cocktails.
Sterling Culinary Management
Catering & Events Menu
Catering menu cover and pricing structure for corporate dining, café accounts, catering sales, and event planning.
Sterling Culinary Management
Catering Menu Details
Detailed breakfast, lunch, afternoon break, and hot entrée sections organized for client-facing ordering and internal execution.
Prime 92 Fifty
Main Menu
Primary café menu design with starters, salads, flatbreads, handhelds, entrées, and desserts.
Prime 92 Fifty
Main Menu Continuation
Second page of the food menu featuring handhelds, entrées, desserts, and supporting menu details.Landing Pages & Digital Campaigns
Web campaign pages built to support seasonal promotions, reservations, special menus, and location-specific calls to action.
Marlow’s Tavern
Mother’s Day Campaign Page
Location-based landing page helping guests view holiday menus and reserve by tavern.
Marlow’s Tavern
Santa’s Speakeasy Landing Page
Holiday pop-up page with menu CTA, event photography, and seasonal messaging.
Marlow’s Tavern
Location CTA Section
Campaign layout connecting guests to location details, directions, and event information.
Marlow’s Tavern
Olmeca Altos Tequila Feature Page
Spirit Spotlight page highlighting featured cocktails and product storytelling.CRM, Loyalty & Lifecycle Marketing
Multi-channel guest communication strategy across email, SMS, push notifications, app messaging, loyalty campaigns, and event marketing.
SMS Marketing
Cinco de Mayo Text Campaign
Short-form promotional SMS driving weekend traffic and featured cocktail awareness.
In-App Messaging
Featured Cocktail Push
App-based loyalty communication supporting Spirit Spotlight and seasonal beverage features.
Loyalty App
App Promotion Placement
Mobile app promotional placement supporting recurring weekly offers.
Push Notifications
Wine Down Thursday Push
Guest messaging promoting recurring weekly dine-in specials.
Mobile Engagement
Weekly Loyalty Messaging
Brand-aligned push creative designed to increase repeat visits and engagement.
Email & Event Marketing
Whiskey Pairing Dinner Campaign
Event creative supporting reservations, menu storytelling, and premium dining experiences.CRM Analytics & Business Reporting
Develop and present monthly, quarterly, and annual Paytronix reporting for executive leadership, analyzing guest behavior, loyalty performance, campaign effectiveness, spend trends, check-in participation, registration growth, tier progression, and location-level engagement across Marlow’s Tavern locations.
Business Insights
Turning loyalty data into decisions.
Reporting supports strategic decision-making around CRM initiatives, loyalty program performance, operational opportunities, promotional planning, guest retention strategies, and location-level marketing performance.
Translate CRM and loyalty data into actionable reporting for leadership teams and operational stakeholders while presenting marketing performance insights in a way that supports business strategy, campaign planning, and long-term guest engagement.
Reporting Areas
- Insider registration growth
- Loyalty engagement & activation trends
- Visit frequency & spend analysis
- Tier progression tracking
- Reward redemption performance
- Campaign and promotional reporting
- Location-level participation metrics
- Quarterly and annual executive summaries
Paytronix Reporting
New Member Detail
Location-level visibility into new member registration activity and guest database growth.
CRM Analytics
Registrations & Activations
Year-to-date reporting used to monitor location performance and loyalty activation trends.
Business Reporting
Visits & Spend Analysis
Spend, visit, and average check insights used to evaluate Insider engagement by tavern.Internal Brand & Operations Communications
Weekly newsletters, marketing calendars, operational communication, loyalty education, and field marketing resources built to keep multi-location teams aligned.
Internal Communications
Marketing On Tap Weekly Newsletter
Developed recurring internal communications system to improve campaign alignment, operational visibility, and marketing consistency across General Managers, leadership teams, and multi-location operators.
- Weekly promotional calendars and email schedules
- Insider loyalty education and Black Card guidance
- Spirit Spotlight and LTO communication
- Operational updates for 18+ tavern locations
- Manager-facing marketing resources and rollout details
- App push priorities and guest engagement strategy
Field Marketing
12 Weeks to Higher Sales
A 12-week manager execution playbook focused on improving local traffic, Insider sign-ups, team confidence, community relationships, lunch growth, repeat visits, and guest engagement.
- Weekly manager action plans
- Server language and guest talking points
- Location-specific strategy for Orlando and Brookhaven
- Community outreach framework for schools, offices, apartments, and hotels
- Repeat visit and referral messaging
- Final appreciation and momentum-building phase
Server Enablement
Insider Server Cheat Sheet
Built operational support tools designed to improve guest communication, loyalty education, and in-store campaign consistency.
- Qualified visit explanation
- Reward expiration guidance
- Annual tier breakdown
- Black Card/100 Club details
- Guest sign-up instructions
- Discount stacking rules
Local Store Marketing
Marlow’s Concierge Program
Created a hotel concierge outreach program designed to build referral relationships, reward local concierges, and drive qualified guest traffic to nearby Marlow’s Tavern locations.
- Concierge Insider sign-up flow
- $25 welcome reward for participating concierges
- $10 off $30 guest referral cards
- Monthly $1 reward tracking per redeemed guest card
- Concierge Happy Hour event concept
- Ongoing seasonal incentives and local relationship building
Capabilities
I’m strongest where brand strategy, guest experience, creative production, and operational execution overlap.
Brand Strategy
Campaign planning, seasonal positioning, guest messaging, promotional strategy, and brand-right creative across hospitality concepts.
CRM & Loyalty
Email, SMS, push, app messaging, segmentation, reward communication, guest support, and lifecycle marketing.
Creative Production
Menus, flyers, web graphics, social assets, newsletters, event collateral, signage, and campaign toolkits.
Project Management
Keeping agencies, printers, photographers, managers, chefs, vendors, and leadership aligned from idea to execution.
Hospitality Operations
Menu rollouts, POS and digital ordering coordination, field marketing, manager communication, guest service recovery, and multi-location execution.
Contact
Let’s make marketing that people actually want to open, attend, order, and remember.
Atlanta, GA | Open to Charleston. Available for hospitality brand marketing, CRM, loyalty, event marketing, creative direction, and campaign strategy opportunities.
Campaign Creative & Digital Assets
Seasonal launches, event marketing, food and beverage storytelling, partnerships, and guest engagement.
Prime 772
Menu Launch Campaign
Social announcement supporting a seasonal menu rollout and reservations.Prime 772
Derby Feature Promotion
Integrated campaign featuring Southern-inspired cocktails and limited-time menu items.Marlow’s Tavern
Patio Season Lifestyle Content
Hospitality-focused content highlighting guest experience and seasonal dining.Marlow’s Tavern
Sports Partnership Giveaway
Cross-promotional campaign with the Atlanta Gladiators driving engagement.the Woodall
Derby Party Event Campaign
Event creative promoting Derby Day programming and cocktail partnerships.the Woodall
Cocktail Feature Content
Seasonal beverage storytelling focused on photography, copywriting, and tone.